Portugal is the Best European Tourist Destination 2023
Portugal Triumphs at the World Travel Awards with 17 awards, including the Best European Tourist Destination 2023.
Celebrating Excellence in Tourism
Portugal’s tourism industry celebrated a resounding victory at the 30th World Travel Awards Ceremony in Batumi, Georgia, as the country was crowned “Best European Tourist Destination.” This prestigious accolade, alongside 17 European awards secured by Portugal, reflects the nation’s unparalleled appeal and diverse offerings for travelers.
Recognising Outstanding Destinations
Porto and Algarve: standout achievements
Among the standout achievements, Porto garnered recognition as the “Best City Break Destination in Europe,” drawing attention to its historic charm, vibrant culture, and architectural marvels. The Algarve, famed for its stunning coastline and golden beaches, clinched the title “Best European Beach Destination,” reaffirming its status as a premier seaside retreat.
Lisbon and Madeira
Lisbon, Portugal’s captivating capital, was honored as the “Best European City Destination,” highlighting its blend of ancient heritage and modern sophistication. Meanwhile, Madeira, renowned for its lush landscapes and temperate climate, was lauded as the “Best European Island Destination,” further solidifying its position as a must-visit destination.

Excellence Across Categories
Accommodation Options
In addition to these illustrious awards, Portugal excelled across various categories encompassing accommodation options, ranging from luxurious hotels to charming guesthouses.
Tourist Attractions
The country’s diverse tourist attractions, spanning historical landmarks, natural wonders, and cultural experiences, also received acclaim, showcasing Portugal’s rich tapestry of offerings for visitors.

A Testament to Dedication and Innovation
Industry Recognition
The recognition bestowed upon Portugal at the World Travel Awards underscores the dedication and innovation within the country’s tourism sector. Since its inception in 1993, the World Travel Awards have served as a benchmark for excellence in the global tourism industry, driving competitiveness and promoting quality standards.
Positioning Portugal as a Premier Destination
Continued Captivation
As Portugal continues to captivate travelers with its enchanting landscapes, rich heritage, and warm hospitality, these accolades serve as a testament to its position as a premier destination in Europe and beyond. Whether exploring vibrant cities, idyllic coastal retreats, or picturesque countryside, visitors to Portugal are assured of an unforgettable experience that seamlessly blends tradition with modernity.
Award-Winning Destination
The Best European Tourist Destination 2023 title is a testament to Portugal’s enduring appeal and ability to offer something for every type of traveller. Whether it’s the thrill of surfing in Nazaré, the charm of historic towns like Óbidos, or the allure of Porto’s wine cellars, Portugal promises an unforgettable travel experience.
A call to explore
Portugal’s selection as the Best European Tourist Destination for 2023 invites travellers to discover its treasures. With its blend of natural beauty, historical depth, and culinary delights, Portugal stands ready to offer memories that will last a lifetime. As travel continues to rebound, there’s never been a better time to explore this captivating corner of Europe.
Did you know that Portugal is also the Best Golf Destination in the World?
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